Before I answer that question, first I need to explain what structured data is. In its simplest sense, structured data is information formatted in a way that can be universally understood. For ...

The term artificial intelligence (AI) is an umbrella term that covers a wide range of machines that learn through the data that we feed them with to perform certain cognitive tasks just like humans.

The need to become a public persona in order to be a successful business owner is overrated Contrary to popular belief, it is possible to create an anonymous digital entity while using a majority of ...

According to various studies, videos help engage your page visitors as well as get them to remember your value proposition better and help them make purchase decisions When creating marketing videos ...

Finding the perfect image can be crucial to grabbing the audience's attention, livening up a page, or illustrating a point. To do that, you of course need a good search engine. The web has plenty of ...

Latent semantic indexing is a concept that search engines use to discover how a term and content work together to mean the same thing. Here's how you can use it to boost your SEO strategy and grow ...

Domain Authority (DA) is a metric that serves as a handy heuristic in the SEO industry. Put simply, it provides insight into how likely a site is to rank for specific keywords, based on the SEO ...

Working at Search Engine Watch isn’t all about studying, understanding, and reporting on Google. With more than 9% of web users searching on other engines, it’s important that we occasionally take the ...

Whether you are conscious about it or not, content marketing is the first strategy that comes to mind any time you think of B2B digital marketing. It is popular among B2B companies. 91% of them use it ...

The COVID-19 crisis has considerably affected the digital marketing sphere. Are there any positives? Serpstat's VP of Marketing shares fresh statistics from their anonymous survey. More than 4500 ...

Founder of Digital Ducats Inc. shares 10 advanced SEO tactics to add to your toolbox for driving traffic and maximizing the traffic to your website. Learn how to drive more traffic to your website and ...

Title optimization of articles, blogs, or webpages is critical to get traffic, conversions, and earn money from Adsense and affiliates The standard advice is to stick to one keyword phrase per page to ...