IKEA India’s Adosh Sharma explains the brand’s marketing shift from store-led messaging to a home-led narrative, reflecting ...

The investment creates a strategic association between ON PURPOSE and The PRactice, with them operating independently, ...

Rathor will oversee the business operations, including monetisation strategy, commercial partnerships, advertising sales and ...

As part of the rebranding, the brand has adopted the positioning ‘Uniquely You', while the agency worked on defining the ...

The platform is designed to work across internal enterprise technologies and applications, enabling teams to build workflows, ...

The reports come after Gupte stepped down as President - Client Solutions at WPP Media, ending his tenure during which he ...

Day 1 of Social Samosa’s APL featured competitive cricket matches in Mumbai, with agencies playing 36 games and opening the tournament with closely contested action.

The platform will roll out more plans in coming weeks across sports, news, entertainment and family content, including ...

Before her current role, she served as Head - Strategic Planning at the agency, and has held senior leadership roles atTilt ...

The agency will handle the brand’s social media strategy, content and digital storytelling, community engagement, and digital ...

Valentine’s Day campaigns are more inclusive and 22% more digital-first, with consumers favouring inclusive narratives, experiences and subtle storytelling.

The co-founders talk about building EMOMEE as a long-term children’s IP, why trust and emotional learning sit at the centre of their content strategy, and more.