Black Friday pushes digital commerce to its limits. Learn how resilience and engagement can turn peak pressure into long-term growth.

Reha Gündüz leads Mircate, the growth engine for modern digital commerce, with 15+ years of expertise spanning loyalty, promotions, engagement, and program strategy & execution. Black Friday pushes ...

Discover the top interactive content trends from shoppable video to AR try-ons, and see how brands turn engagement into higher conversions.

Personalized product discovery is the practice, and the technology, of customizing the online shopping experience for every individual. Instead of showing the same static catalog to everyone, ...

Interactive content is the new king of digital marketing. Modern shoppers want dynamic and engaging experiences, with 90% expressing a desire for more visual and interactive content. Interactive ...

When building an app or a website, understanding what users love and what they don't is important. User engagement is the lifeblood of any online business. It’s not just about attracting users but ...

People enjoy playing games in just about every aspect of their lives. Even apps that aren’t remotely in the mobile gaming industry can benefit by incorporating gamification into the app experience. By ...

As a trendy online boutique, you have two choices: a basic browsing experience with static images and lengthy descriptions, or a lively, interactive one with shoppable videos. Shoppable videos not ...

Just 20-25 years ago, eCommerce was a distant concept. Transactions were mostly confined to physical stores, and the idea of shopping with a simple click felt like something out of a sci-fi novel.

User engagement remains one of the biggest challenges for brands, especially mobile apps. While acquisition can be difficult on its own, keeping new users engaged is even more difficult when there is ...