IMSA opened its 2026 season with significant momentum at the 64th Rolex 24 at Daytona, posting gains across nearly every on‑ and off‑track metric. From TV viewership to digital engagement to record ...
Along with attendance records, according to NBC, its network coverage drew over 1.1 million viewers, with its Sunday race finale window delivering a 49 percent improvement from 2025.
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