General Motors hopes to turn a fourth-quarter Super Bowl commercial into the equivalent of a moon launch for the automaker’s debut in Formula 1 racing. A 30-second ad offers a first look at the livery ...

The Cadillac Formula 1 team has launched its 2026 race livery during a commercial break at Sunday's Super Bowl. To maximise exposure in the U.S., the all-new team picked a spot during the country's ...

Cadillac is entering Formula 1 with big-brand swagger and a long-term plan to race with American-made engines by the end of the decade. In the short term, expectations are brutally realistic, but this ...

Cadillac’s Formula 1 team may have already completed several days of on-track action, but it wasn’t until Sunday night’s Super Bowl that Formula 1’s 11th team officially launched its debut campaign.

Cadillac's 2026 car and livery feature a white and black design, with the sides of the cars different colors. Cadillac F1 Team Sunday’s Super Bowl marked the first of multiple debuts for Formula 1’s ...

The 1970s was a revolutionary period for television reflecting rapidly evolving social sensibilities and norms throughout the decade. That said, for every show that pushed the medium into ...

The new American F1 team will debut its livery during the Big Game, and give the tech giant a shoutout in the process. By Alex Weprin Senior Editor The Super Bowl will see a flurry of ads from major ...

Despite Michael Bay's existing quarter-century long relationship with General Motors, the parent company of Cadillac, the new F1 team pursued a different director for their Super Bowl livery reveal.

F1 fans had their first peak at Cadillac's inaugural livery during the fourth quarter of Sunday's Super Bowl LX, just moments after the Patriots scored their first touchdown of the night to cut the ...

After months of teasing, the Cadillac F1 team finally revealed its livery for the 2026 Formula One season during Super Bowl LX, showing off the simple but instantly recognizable silks that will ...

The Cadillac Formula 1 Team revealed its 2026 season livery during Super Bowl LX Sunday night, finally putting to rest the rumors of what the new squad’s first-ever design would look like. The ...