"The worst thing for us at the company is to be stagnant," Clinch CEO Oz Etzioni said. "We always continue to build and continue to evolve." ...

WPP sent jitters across Madison Avenue with an unexpected profit warning Wednesday. The threat of AI isn't helping.

I want to expand on what Crowe wrote, focusing on AI’s impact on Google advertising, both now and in the future. The impact of generative AI on search volume and CTRs ...

IntroductionArtificial Intelligence (AI) has rapidly emerged as a game-changer in the world of marketing and advertising technology (often dubbed “MadTech” for the convergence of Marketing and ...

Yet an industry that prizes human creativity has found itself on the front lines of disruption by artificial intelligence ( AI ). Mark Zuckerberg, boss of Meta, has promised that brands will soon be ...

Bernardo Andrada, Monks' CCO, reveals how "orchestration" and "agentic AI" are fundamentally transforming marketing ...

AI disruption is “unnerving investors in every industry, and it’s totally disrupting our business,” WPP’s outgoing boss Mark Read told CNBC.

AdGPT.com, an AI-powered advertising platform, positions itself at the forefront of this transformation not only by rewriting the rules of digital marketing but reshaping who gets to play the game.