AMC will run ads in the "platinum spot"—immediately ahead of a movie's start—and says the pre-show material, which includes trailers and other promotions, can last up to 30 minutes.

AMC Networks ‘ executive vice president of content strategy Blake Callaway will exit at the end of 2024 after 13 years with the company. Most recently, Callaway assisted in the acquisition of ...

Late for the movies? You’ll probably still make it if you’re headed to an AMC movie theater. AMC Theatres announced this ...

Movie marketing for the TikTok generation—how theater chains are trying to reach Gen Z Movie theaters are evolving their marketing practices to appeal to valuable Gen Z audiences. (Adobe Stock) ...

The role of Mark Pearson, SVP & Chief Strategy Officer, to whom Copaken previously reported, is unchanged. He will continue to lead AMC’s strategic and innovative growth opportunities.

AMC Networks is in decent financial shape. It concluded 2024 with about $2.4 billion in debt and nearly $800 million in cash, putting net debt at 2.8 times EBITDA, well below some industry peers ...

Terifay joins AMC from Fandango, where she led the integrated marketing team, and worked closely with Hollywood studios, independent content distributors, theatrical exhibitors, and brand partners ...

AMC Networks has promoted longtime marketing executive Kim Granito to run the department as the company’s new head of marketing. She will follow in the footsteps of current president of ...

Terifay joins AMC from Fandango, where she led the integrated marketing team, and worked closely with Hollywood studios, independent content distributors, theatrical exhibitors, and brand partners ...

Copaken joined AMC in February of as VP, Growth Strategy, and led the exhibitor’s AMC Perfectly Popcorn launch in more than 2,600 Walmart stores (and Walmart.com) ), delivering “sales results ...

Kim Granito, an executive who has been with AMC Networks for more than a decade, has been appointed head of marketing at the media company, replacing veteran Len Fogge, who intends to retire next ...