AMC is adding more commercials before screenings, and movie-goers are not taking it well. The theater chain announced this week it has struck a deal to air a new wave of pre-movie ads starting July 1.

Starting July 1, AMC will run a “platinum spot” with pre-movie commercials alongside traditional film trailers that play for its audiences, according to The Hollywood Reporter. In a statement, the ...

Explore AMC Entertainment's new strategy to boost revenue with innovative advertising before movies starting July 2025.

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

AMC reaches agreement with National CineMedia to run more advertising in theaters. AMC to receive a cut of ad sales. Stock up ...

Netflix has always been hostile to theaters. Accountant 2's release plan, though, just exacerbates those issues.

Word got out today that the No. 1 exhibition circuit, AMC Theatres, will start running more advertising during their ...

What a brutal six months it’s been for AMC Entertainment. The stock has dropped 33% and now trades at $3.29, rattling many ...

Investing.com -- AMC Entertainment (NYSE: AMC) Holdings Inc., the largest US theater chain, has decided to increase the number of advertisements shown in its theaters before each movie, according to ...

AMC Entertainment Holdings Inc. has agreed to run more advertising in its theaters, ending its yearslong opposition to ...

E ven the classics aren’t immune to the popcorn bucket craze. As someone who admires the medium myself, I see that as a good ...