News

AMC Theatres: New Plan Of Ads Before Movies Won’t Detract Moviegoers
AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...
AMC Eyes Ad Revenue Lift With Premium Pre-Movie Ads
AMC reaches agreement with National CineMedia to run more advertising in theaters. AMC to receive a cut of ad sales. Stock up ...
You’ll notice a big change at AMC theaters this summer
Get ready to see more advertisements before films at AMC Movie Theatres. Starting July 1, AMC will run a “platinum spot” with pre-movie commercials alongside traditional film trailers that play for ...
“Always More Commercials”: Movie-goers erupt in rage after AMC announces “even more commercials” will play before screenings
AMC is adding more commercials before screenings, and movie-goers are not taking it well. The theater chain announced this week it has struck a deal to air a new wave of pre-movie ads starting July 1.