Adi Dassler started Adidas on August 18, 1949 introducing the now-iconi 3-Stripes to the world. Nearly 80 years later, Adidas ...

Adidas partners with Pensole on initiatives celebrating sneaker culture and design. © 2025 American City Business Journals. All rights reserved. Use of and/or ...

Involving the external culture in the design process does two things for Adidas, starting with protecting ... Co-creation as cultural catalyst. The impact on the brand is equally fascinating ...

The biggest impact of Yeezy’s discontinuation was felt in the North American market, where sales declined by 20%, while in China—where Yeezys were also popular—sales were down 9%.

The lack of diversity is in stark contrast to the culture used to promote the product. Adidas has recently used hip-hop artists Beyoncé, Childish Gambino, Kanye West and Pusha T as ambassadors.

What’s Next: Adidas said the development will have a short-term negative impact of up to 250 million euros ($247 million) on its net income in 2022, given the high seasonality of the fourth quarter.

BERLIN (Reuters) - Adidas has seen no impact on its sales from employee complaints over racism at the German sportswear company that led to the departure of its human resources boss, Chief ...