Adi Dassler started Adidas on August 18, 1949 introducing the now-iconi 3-Stripes to the world. Nearly 80 years later, Adidas ...

Adidas partners with Pensole on initiatives celebrating sneaker culture and design. © 2025 American City Business Journals. All rights reserved. Use of and/or ...

Involving the external culture in the design process does two things for Adidas, starting with protecting ... Co-creation as cultural catalyst. The impact on the brand is equally fascinating ...

King announced plans to embed innovation into the culture of Adidas. A partnership with Gary Hamel had been formed and the a=Adidas Group Innovation Academy (aGIA) was formally launched.

The lack of diversity is in stark contrast to the culture used to promote the product. Adidas has recently used hip-hop artists Beyoncé, Childish Gambino, Kanye West and Pusha T as ambassadors.

The biggest impact of Yeezy’s discontinuation was felt in the North American market, where sales declined by 20%, while in China—where Yeezys were also popular—sales were down 9%.

What’s Next: Adidas said the development will have a short-term negative impact of up to 250 million euros ($247 million) on its net income in 2022, given the high seasonality of the fourth quarter.

BERLIN (Reuters) - Adidas has seen no impact on its sales from employee complaints over racism at the German sportswear company that led to the departure of its human resources boss, Chief ...