Forbes contributors publish independent expert analyses and insights. Kate O’Flaherty is a cybersecurity and privacy journalist. “No ads, no games, no gimmicks.” This was the ethos of WhatsApp ...

When Sam Altman, CEO of OpenAI, was asked about the likelihood of ChatGPT ever introducing adverts just one year ago, Altman said that he "hates ads" and described them as a "last resort"... well, ...

Elon Musk announced last week that his social media company X will begin charging brands based on the size of their ad. “X is moving to charging for ads based on vertical size,” Musk wrote on X. “So ...

ChatGPT is innovating the Search business, by making it part of the productivity tools, sold for subscription. Alphabet has 57% of revenue from Google Search, which is the ads-based model. Alphabet ...

Meta Platforms Inc. today said it’s rolling out a full-screen video tab on Facebook in recognition of the fact that its users spend more time watching videos than anything else on its platforms. And ...

Online AI tool ChatGPT will begin to show users adverts for the first time, as it looks to recover from financial losses. Open AI, the bot’s developer, said it would start displaying adverts in the ...

Display ads are a form of pay-per-click (PPC) advertising, where marketers pay each time someone clicks their visual ad rather than a text ad. While traditional PPC campaigns—like Google Search ...

Geotargeting is one of the most powerful tools in a PPC advertiser’s arsenal. Whether you’re running ads for a local business, an international ecommerce brand, or a luxury travel destination, ...