You know content matters. Every advisor, investor, and growth thread tells you it compounds over time. But when you are a B2B ...

Gurtej Singh Chawla, Director of Marketing at Innova Solutions, shares insights on modern B2B IT marketing, emphasizing ...

Fact check all AI outputs. While AI can pull in a lot of data, there are still gaps in the knowledge it presents. AI hallucinations, where an AI model presents false information as fact, can often ...

For B2B marketers, change is something you should always build into your plan, even though it can feel disruptive.

As global trade rapidly advances into the deep waters of digitalization, the competitive focus of cross-border B2B is ...

Customer experience has evolved beyond memorable moments. Today’s most valuable experiences drive transformation, delivering outcomes that change behavior, confidence, and long-term value.

Insight consultancy Basis has appointed Conor Wilcock as managing director for its business-to-business (B2B) practice.

As a result, 2026 will see more brands revamping their efforts to invest in their employees. AI consultancies will become line items leaned on to ensure workers are effectively trained on how to best ...

How B2B marketing leaders prioritize under pressure, align with business outcomes, and make confident trade-offs that drive revenue.

Insight consultancy Basis has appointed Conor Wilcock as managing director for its business-to-business (B2B) practice.

Last year Twilio created a new role - Head of Marketing Innovation and AI, a job taken on by Piyush Sagar Mishra who explains ...

Operational best practices include making marketing plans based on insights and data; prioritizing measurements of data for customers using uniform key performance indicators; and ensuring that ...