B2B decisions aren’t purely rational. Emotion drives buyer behavior and shapes how companies lead, sell, and operate. Here’s why empathy is a business edge.

If you're looking to upskill your B2B communication and collaboration skills, check out Moneypenny's blog which outlines tangible steps.

E-commerce software company Commerce (NASDAQ:CMRC) missed Wall Street’s revenue expectations in Q4 CY2025 as sales rose 2.9% year on year to $89.52 million. Next quarter’s revenue guidance of $83 ...

G2 recently agreed to acquire the software discovery and recommendation platforms Capterra, Software Advice, and GetApp from ...

This iteration of the buyer journey is independent, nonlinear and challenging to measure. It’s also a future that companies must prepare for.

RXNT earns a spot in the inaugural class of Software Finder's Excellence Award, signaling exceptional value, trust, and performance. ANNAPOLIS, Md., Feb. 10, 2026 /PRNewswire/ -- Software Finder, an ...

OroCommerce, a B2B-first commerce platform, today announced a strategic partnership with Azilen Technologies, a digital transformation and engineering firm known for solving complex enterprise ...

Selected from tens of thousands of global providers, BairesDev works with more than 500 clients, including Google, Johnson & Johnson, Adobe, and Pinterest. The company supports enterprises and ...

B2B might not always need Super Bowl advertising, writes Cos Mingides, but it does need to rethink how fame, reassurance and ...

Opportunities in Japan's digital therapeutics market include catering to the aging population and managing chronic diseases with innovative solutions. Growth is fueled by supportive regulations, tech ...

Airtel B2B International has appointed Amit Thapliyal as senior vice president for brand. He will lead brand strategy for ...