The campaign features visibility across airports through digital screens, menu boards and table displays placed in high-footfall areas such as lounges, bars and quick service outlets.

At one time, cricket was a bridge between India and Pakistan. But in recent years, Delhi has increasingly used the sport as ...

As an official sponsor, for next three years, Vi will activate partnership across digital platforms, in-stadium touchpoints ...

Cricket South Africa (CSA) will unite cricket and cause when the Proteas Women take the field in the fifth Black Day one-day ...

As an official sponsor, for next three years, Vi will activate partnership across digital platforms, in-stadium touchpoints ...

Vi has officially announced a new partnership with the Chennai Super Kings (CSK) ahead of the upcoming cricket league season.

In this op-ed, Gareth O’Neill head of brand guidance at Kantar Australia & APAC argues that the commercial future of women’s sport in Australia, hinges on structural investment and sustained ...

Wherever they go, fights are bound to happen, some of which are forgettable, but most become unforgettable. Among these unforgettable clashes in One Piece, there are several fights that surprisingly ...

Seagram’s Royal Stag Packaged Drinking Water has launched the Royal Stag Code of Large (#RS Code), a first-of-its-kind, data-backed campaign featuring brand ambassador and former Team India captain ...

In a transformative step toward reshaping urban sports culture in North India, District Play and TIDA Sports have announced a strategic collaboration to build and activate high-quality sports ...

Dum Dum Park Tarun Sangha has launched Kolkata Puja Premi League, an invitational 10-a-side contest, hosted in association with The Telegraph Salt Lake, at the spot where their pandal comes up, by ...