As we step into 2025, it's the perfect time for franchises to prepare for the digital trends that will shape this year and beyond. From AI-powered personalization to the rise of niche creators, these ...

An occasional serious prospect may just wander in the door, but most franchises are sold because a franchisor executes a marketing plan designed to attract that prospect. A strategic approach to ...

Local marketing efforts are often underestimated by franchise owners who already benefit from national investment, established brand recognition and built-in customer loyalty. However, strategic local ...

Marketing is the quiet yet critical part of any business. You can have a great idea and turn it into a desirable product, but if you don’t market it to your target audience, you won’t get anywhere.

Happy Joe’s Pizza and Ice Cream has partnered with Integrated Digital Strategies as it expands its footprint, including the launching of a new franchising only website to continue expanding the growth ...

Marketing is one of the lowest-hanging fruits for the new breed of creative artificial intelligence tools, but the sector is also showing the limits of the technology in hilarious and embarrassing ...

Giving meaningful stakes to sales, marketing, and brokers fosters owner-like decision-making. Incentives focus on franchisee quality and long-term brand value, not just short-term unit sales. Aligning ...

NEW YORK, Dec. 17, 2025 /PRNewswire/ -- Reshift Media, widely recognized as one of the top digital marketing firms for franchises, today announced the release of its 2026 Franchise Digital Marketing ...

Today's franchise marketing leaders must consider multiple audiences using a variety of channels as they work to get their brand's message in front of consumers. Integration is the name of the game, ...

Franchising is changing fast—and few people understand the pace of that change better than Rick Grossmann. Known throughout the industry for his hands-on experience and strategic leadership, Grossmann ...