“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Kevin Krim, president and CEO at EDO. If you wanted to see that magic moment ...

Television, with the exception of direct-response ads and home shopping networks, has long been perceived as being at the top of the so-called “marketing funnel,” but is increasingly being valued for ...

Is the marketing funnel as we know it officially dead? Variations of that eternal question were posed over and over again to panelists at Paramount Advertising’s Performance Now summit in New York ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 45 min ago By Adrianne Pasquarelli - 4 hours 10 min ago By Aleda Stam - 6 hours 40 min ago By E.J. Schultz - ...