As uncertainty looms over TikTok’s future in the United States, YouTube superstar MrBeast and a group of high-profile ...

To highlight his campaign Gen Z activist Ben Thornbury, 19, took to pothole-riddled Abbey Row, in his home town of Malmesbury, in Wilts, with a dartboard featuring an image of Sir Keir Starmer and a ...

Influencers across the world have been rubbing the peels all over their skin as an 'exfoliant', claiming it makes it more ...

Trump has said that he is looking for a TikTok deal in which US investors own at least a 50% stake in the platform. Read more ...

From maths hacks to mental health tips, social media is reshaping how we learn—but in the age of rampant misinformation, can ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

Gen Z and millennials are ditching career ambition for balance post-COVID. What's behind this shift—and is it permanent?

Meta CEO Mark Zuckerberg teased a "return to OG Facebook" as part of his key goals for 2025 in Wednesday's Q4 earnings call ...

Show” star Grace Kuhlenschmidt takes to the streets of New York to ask Gen Z if they are outraged by billionaire social media apps ...

The fashion search platform's Q4 2024 ranking included brands like Miu Miu and The Row. See the full list here.

Addison Rae, an emerging Gen Z pop star, has captured attention once more—but this time, it’s not due to her music or ...

Now in the tens of thousands, Bubble’s ambassador list started as 200 members of Gen Z who participated in focus groups with Eisenman before the brand launched. That cohort, and Gen Alpha, are among ...