Google pushes AI Max tool with in-app ads

Google is now advertising its AI Max feature inside Google Ads campaign settings, promoting its own tools within the paid ...
Search Engine Land

Google Ads brand settings: What you need to know about inclusion & exclusion

Today, we’re exploring Google Ads brand settings, specifically brand inclusion and brand exclusion for Search and Performance Max. We’ll cover: Brand inclusion is a setting that restricts your Search ...
Search Engine Roundtable

Google Ads Ad Group Settings For Al Max

Google has a new beta within Google Ads for Al Max ad group settings with search term matching. This shows when AI Max is turned on and Google wrote in the setting, "Turning off search term matching ...

15 Fixes To Improve Low Conversion Rates In Google Ads

Learn 15 practical ways to improve Google Ads conversion rates, covering bidding, targeting, ad copy, and landing page ...