News

John Oliver reveals which minor league baseball team he’s renaming
John Oliver has announced that he and the team behind Last Week Tonight with John Oliver will rename and rebrand a Minor ...
thederrick.com3d
What Elmo, Netflix and HBO Max tell us about the state of streaming
LOS ANGELES — If you want to understand what’s going on in the streaming business, go find Elmo and Cookie Monster.
Sports, Rebrands and Marching Bands: 6 Biggest Takeaways From TV's Ad Upfronts
A Mickey Mouse marching band, Cowboys cheerleaders and Seth MacFarlane singing -- oh my! Last week, Disney, Netflix, ...
Marketing-Interactive4d
Singtel unveils patriotic brand film, rolls out enterprise level 5G for consumers
Telecommunications company Singtel has launched a new campaign spotlighting 5G+, the next evolution of its 5G network.
Upstate NY baseball team admits name is ‘incorrect,’ but John Oliver picks another for rebrand
An Upstate New York minor league baseball team is admitting their nickname is “incorrect,” but will have to come up with a new one on their own. The Buffalo Bisons were one of 47 teams who responded ...
John Oliver gives ‘hot take’ on HBO Max’s constant rebranding and compares it to Trump’s Gulf of Mexico name change
Sometimes, hypothetically, before we can even get used to one dumb name, some genius comes along and only makes it dumber,” John Oliver snarked Sunday night ...
LateNighter5d
John Oliver Tackles Trump’s War on the Press (And That ‘HBO Max’ Rebrand)
John Oliver's main story on Sunday's 'Last Week Tonight' was about Donald Trump's attack on the media, more specifically news ...
Creative Review5d
When to rebrand a rebrand?
As Max reverts to HBO Max, Interbrand’s Fura Jóhannesdóttir examines when and why it is wise for a brand to return to its ...
Canada’s Peterson Polaris Boards ‘What’s Left Of Us’ From Filipino-American Filmmaker Tyrone Acierto
EXCLUSIVE: Calgary-based Peterson Polaris Corp has come on board dystopian action horror feature What’s Left Of Us, directed ...
John Oliver Slams the “Genius” Who Keeps Changing HBO Max’s Name, Admonishes Parent Company Exec for Anticipating His “Hot Take”
John Oliver didn’t disappoint his corporate overlords on Sunday night by addressing the recent HBO Max name reversal — the latest in a series of changes for the streaming service.