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Sports, Rebrands and Marching Bands: 6 Biggest Takeaways From TV’s Ad Upfronts
From AI and sports to ad tiers and brand renaming, here were the biggest trends during the 2025 TV advertiser upfronts.
thederrick.com3d
What Elmo, Netflix and HBO Max tell us about the state of streaming
LOS ANGELES — If you want to understand what’s going on in the streaming business, go find Elmo and Cookie Monster.
John Oliver gives ‘hot take’ on HBO Max’s constant rebranding and compares it to Trump’s Gulf of Mexico name change
Sometimes, hypothetically, before we can even get used to one dumb name, some genius comes along and only makes it dumber,” John Oliver snarked Sunday night ...
LateNighter5d
John Oliver Tackles Trump’s War on the Press (And That ‘HBO Max’ Rebrand)
John Oliver's main story on Sunday's 'Last Week Tonight' was about Donald Trump's attack on the media, more specifically news ...
Creative Review5d
When to rebrand a rebrand?
As Max reverts to HBO Max, Interbrand’s Fura Jóhannesdóttir examines when and why it is wise for a brand to return to its ...
Canada’s Peterson Polaris Boards ‘What’s Left Of Us’ From Filipino-American Filmmaker Tyrone Acierto
EXCLUSIVE: Calgary-based Peterson Polaris Corp has come on board dystopian action horror feature What’s Left Of Us, directed ...
‘Saturday Night Live’ concludes its 50th season, plus this weekend’s streaming picks
In Screen Gab No. 181, we get you ready for the end of 'Saturday Night Live's' historic 50th season, and our experts ...
History of the Like button: Did you know?
The internet wouldn’t be the same without the Like button, the thumbs-up icon that Facebook and other online services turned ...
Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’
Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...
WFSU News8d
The streaming platform Max is getting a new name: its old name, HBO Max
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
WFSU News8d
Max will once again be HBO Max. Yes, it's aware of the irony
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
The rebrand that went full circle: HBO Max to new HBO Max
The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...