Toy company Hasbro is deploying AI across financial planning, forecasting, order management, supply chain operations and daily activities, according to CEO Chris Cocks. Teams within the company have a ...

Once upon a time, before smartphones, before TikTok, before we all collectively forgot patience, there was Crossfire. Not a metaphorical “crossfire,” like in the comments section of Reddit, but the ...

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Matthew is a journalist in the news department at GameRant. He holds a Bachelor's degree in journalism from Kent State University and has been an avid gamer since 1985. Matthew formerly served as a ...

Mattel struggles with reliance on toys and inventory issues Hasbro's digital gaming success boosts investor confidence Mattel plans $110 million digital investment in 2026, pressuring margins The ...

A tale of two toy companies could send a warning sign for the broader U.S. economy. Hasbro and Mattel earnings diverged sharply, reflecting a broader division between American consumers.

Hasbro has been slowly adding more characters to its Marvel Legends Maximum Series collection. This line is supposed to give collectors the best of the best, an ideal collectible of iconic heroes and ...

Starting in 2027, Hasbro will become the “primary” maker of Harry Potter toys and board games, the company announced yesterday. But it sounds like J.K. Rowling’s wizard won’t immediately pop up in all ...

Feb 11 (Reuters) - Mattel and Hasbro both delivered disappointing forecasts for 2026. ⁠But ⁠Hasbro shares rose as much as 9% ⁠on Tuesday on the strength of its digital gaming business, and Mattel ...

Hasbro Inc. shareholders are suing the company over allegations of overproducing Magic: The Gathering cards. The lawsuit claims executives misled investors by denying they were overprinting cards, ...

HBO’s upcoming Harry Potter TV series is going get toys associated with the show thanks to a new multi-year licensing partnership between Hasbro and Warner Bros. Discovery Global Consumer Products.