"The Creel House set is not just a static model - it's an experience," designer Michael Psiaki tells Gold Derby.

The clogs come with a very unique (and very meta) Lego Minifigure.

A gold trophy with a Smart tag was the target to get closest to, and each player would shake a duck to activate it, and then ...

LEGO's new SMART Play System blends embedded electronics, sensors, and wireless tech into the familiar classic bricks, ...

After officially unveiling the first two SMART Play sets in the LEGO Star Wars theme earlier this month, The LEGO Group has ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.

LEGO's screen-free digital smart blocks are starting off with a Star Wars-sized bang. Finally, the X-Wing will make the "pew ...

Build the classic Millennium Falcon with this upcoming Lego set. The completed build is around 10.5 inches long and 9 inches wide, and it's packed with four smart minifigures--Han Solo, Chewbacca, ...

After eight years in development, Lego Smart Play promises to revolutionise play for a new generation. One of its creators ...

The footwear brand's original clog features a rounded toe and ankle strap for extra support in "sport mode," and although the ...

LEGO announced the launch of five new SMART Play sets from the Star Wars collection, pre-orders already open, stores to get ...

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...