Day Two of the remedies phase of the Google ad tech antitrust trial was a grueling back-and-forth about the future of Google ...

Sports-betting is evolving at breakneck speed, driven by shifting regulations, rapid tech innovation, and a surge of new entrants competing for the same passionate audiences. Across the globe, new ...

Jeffrey Hirsch takes the reins of QuantumPath, a media-buying platform that uses AI to help with planning and campaign ...

Gas stations and convenience stores are sitting on a goldmine of untapped physical advertising space, from the pump to ...

Nigeria’s billboard and outdoor advertising market is facing fresh calls for reform, as regulators and industry stakeholders ...

Winner-take-all economics driven by data and AI are reshaping advertising into a three-way race between mega-agencies, ...

Just a couple of decades ago, a media agency`s main role was to help its clients choose which mass media buys would be best ...

Without a break up of its ad tech monopoly, the DOJ argues, Google will find another way to cheat.

Advertisers have been urged to make the most of "underutilised" inventory from news publishers, despite brand safety myths.

Swish treats the product itself as media-placed directly into baskets, at the right time, for the right people. We offer a ...

The Strategic Mailing Partnership (SMP) celebrated the best of the UK mailing and multichannel marketing sector last night (25 September), with Webmart victorious in two of the three categories.