To combat uncertain times, brands like GAP, Lancôme, and Fila are using nostalgia to spark emotional connections, reignite ...

The viral skincare set beloved by celebs and shoppers is finally on sale—grab this exclusive deal while you can.

Instagram brows? Maybe not. From faddish makeup to skin rehab overload, these are the trends to skip — and the ones to try ...

Deadly Ponies celebrates 20 years in business this year. Devotees of the label, including actors Antonia Prebble and Grace ...

Heat damage starts from the top. Not all damage is color damage — that’s what people don’t get. A lot of the time, people ...

Lip gloss is back! As the Y2K resurgence continues to emerge, we've rounded up the best lip glosses editors, experts, and ...

Gourmand fragrances – and vanilla scents in particular – are still a huge trend in autumn 2025. Here's our beauty editor's ...

"...quite a few of you have let me know you were a bit miffed not to have made the cut, and I wouldn’t want anyone to feel ...

The brown Point Made liner from One/Size is my go-to medium brown for a subtle, natural look. The black shade is just as ...

No makeup look, natural or colorful, is complete without some gorgeous sky-high lashes. Let’s face it, most of us were sadly ...

I am a beauty editor of over a decade who has tried dozens – if not hundreds – of mascaras throughout my career. I have used products that feature natural bristle brushes, as well as more modern ...

According to the brand in 2022, one tube of the mascara sold every five seconds. And since it retails for less than $5, it’s ...