The concept of brand equity, recognizing brands as strategic assets, emerged in the late 1980s, revolutionizing marketing.

Victor Wembanyama is doing something wrong. The 7-foot-3 unicorn, still in the early stages of rewriting how basketball is played, just made a move few in the world can. But it’s the antithesis of why ...

Leadership Development Programs, Future Managers, Sierra Leone, Strategic Competence, Digital Skills, Curriculum Evaluation, ...

Objective Because physician burnout negatively affects patients, organisations and those impacted, we aimed to identify and ...

Introduction The COVID-19 pandemic led to major disruptions in society across many spheres, including healthcare, the economy and social behaviours. While early predictions warned of an increased risk ...

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The updated Job Aid supports training programs that prepare the 51C force to deliver contracting outcomes in both CONUS and ...

The legendary tale of the business leader who had an epiphany that fundamentally changed his or her professional ...

To counter these psychological tactics, McGuire argued for a form of cognitive inoculation that would work much like a ...

Are you looking to make informed trading decisions and stay ahead of the crowd operating in the forex market? If so, forex analysis is your key to success. By evaluating market trends and predicting ...

This paper proposes a non-pecuniary measure of career achievement, seniority. Based on a database of over 150 million resumes, this metric exploits the variation in how long it takes workers to attain ...

People say they want sustainable products, but they don’t tend to buy them. Here’s how to change that. by Katherine White, David J. Hardisty and Rishad Habib On the surface, there has seemingly never ...