Dealing with huge keyword lists is time consuming and often you can’t do without (semi-)automation. While most of the work is usually handled through notepad (“find and replace” option) and Excel ...

When you optimize your keyword list correctly, you're also optimizing your offer, audience, and conversion rates. Here's how to do it. While PPC automation is all the rage, one of the best ways to ...

Negative keywords can help you refine your keyword list and filter out unwanted traffic for your paid-search campaigns. Excluding specific words or phrases that aren't relevant to your product or ...