The night the third “Bridget Jones” novel, “Mad About the Boy,” came out in October 2013, author Helen Fielding was taking a walk in London when she passed her local pub and was accosted by a tipsy patron.

It's a new day for the beloved rom-com heroine, and director Michael Morris says her longevity is downright radical.

Love, care, and meticulous attention to detail were cornerstones of the 15- to 20-person costume design team, headed by Rowe, who says she had about 12 weeks to