In today’s volatile economy, strategic communication is essential for protecting brand equity, managing perception and ...

Psychology should be the fifth “P” in marketing. No matter how thoughtful your product design, how competitive your price or ...

Marketing chief Marisa Thalberg discussed how marketers can engage holiday shoppers amid economic uncertainty.

Exchange4media provides latest and breaking news about advertising agencies, marketing, media, digital, television, ads, ...

Not that it has been ignored, but price is rarely included as a key part of strategy. It is usually considered tactical and ...

As brands quietly shrink products without lowering prices, consumer trust is taking a hit. Once unnoticed, shrinkflation is ...

Look beyond the marketing, the fancy packaging, and the celebrity hype that drive up the prices for these bourbons and seek ...

The HP EliteBook 8 G1a is a Copilot+ PC with an excellent mix of CPU performance and battery life. It's a solid package, but ...

When buying tequila, you may be tempted to pay more for a high-end bottle, but that isn't always a good idea. Here's our ...

Chex Mix had a hit with a new package this summer, a big clear jar of the snack mix that boosted sales for the General ...

LifeMD shares nearly halved in price following a missed earnings report, with subscriber retention being a key issue. Click ...

If you have ever wondered why gas stations charge an extra 9/10th of a cent on prices, the answer is simple and goes back a ...