The basics of marketing relies on planning and executing a strategy that connects potential customers with your product at a specific place and price point. Whether you use traditional or digital ...

Watheeq Capital, the financial advisor for the potential public offering of Rawabi Marketing International Co. on the Nomu-Parallel Market, stated that the offering price was set at SAR 35 per share.

Saudi Arabia’s Marketing Home Group Company is looking to raise 408 million riyals ($108.8 million) in its upcoming initial public offering (IPO). The company has completed its book-building process ...

Alinma Capital, the financial advisor, bookrunner, and lead manager for the initial public offering (IPO) of Marketing Home Group for Trading Co. (MHG), announced the successful completion of the book ...

In the rapidly evolving landscape of quick commerce in India, platforms like Amazon, Blinkit, and Zepto are introducing additional charges such as platform and handling fees. While these conveniences ...

Marketing Mix Modeling (aka MMM) is a forecasting methodology used by marketers to assess the impact of various app marketing tactic scenarios on product sales. To build a Marketing Mix Model, ...

BofA initiates Buy on SanDisk with $61 target, citing rising NAND prices, resilient margins and shared capex structure. Analyst sees strong long-term upside as SanDisk benefits from better ...

Marketing mix modeling optimization isn’t just a buzzword—it’s becoming one of the most dependable ways for e-commerce professionals to make smarter decisions. In an era where traditional models fail ...

Discover the complete 7 Ps of the marketing mix. Learn how these essential elements work together to create effective marketing strategies. Let me tell you about the $2.4 million mistake I see ...

Google on Wednesday officially launched Meridian, its open-source marketing mix model (MMM) designed to help marketers allocate budgets more effectively in a dynamic digital landscape. After rigorous ...