With so many different types of logo, it can be difficult to decide which style to choose when creating a new identity.

You see them everywhere. On your phone, your coffee cup, your sneakers. These iconic symbols have become so embedded in our ...

The Super Bowl LXI logo features a lot of orange. Will it be the Broncos' year?

Many of the world’s most recognizable logos contain subtle messages hidden in plain sight. This video breaks down clever design choices from major brands and shows how logos quietly communicate ...

The last five Super Bowl logos have featured colors that are prominent to each of the games' participants.

The Grateful Dead and some other interesting influences define the best and worst of this year’s crop of tops ...

Winning championships is the goal, but for the front office, the real scoreboard is the balance sheet. In an era where media ...

NBC is celebrating its 100th birthday with a new logo, tagline and promos, PEOPLE can exclusively reveal. In its century on ...

Most small business owners obsess over their company’s branding. But there’s a brand many overlook, and it may be the most consequential one they own: their leadership brand. And unlike a logo, ...

The Washington Commanders’ identity has long been a topic of debate. Fans remember the franchise’s original Redskins name, ...

In 1980, Kevin Thatcher sat down in his Los Gatos bedroom and sketched out the design that would follow him for the rest of his life. Now, he sees it almost daily: on teenagers’ backs, in graffiti ...

Quarterback depth is no longer just about having a backup on the roster. It is about having a second option who can actually ...