Explore AMC Entertainment's new strategy to boost revenue with innovative advertising before movies starting July 2025.

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

AMC, the largest theater chain in the United States, will soon start showing even more commercials before the start of a movie. This is on top of the usual 20 minutes of trailers and ads already shown ...

AMC responded to news today that they're running more ads before movies. Essentially, it doesn't impact moviegoing, according ...

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 ...

If a movie says it will start at 7 pm, we know there will be at least half an hour of trailers before the opening credits ...

Nicole Kidman made rare comments about her daughters Sunday Rose, 16, and Faith, 14. She shares her daughters with husband Keith Urban, 57, and in talking about her kids with Allure for the cover ...