Indiana Fever superstar Caitlin Clark made her longanticipated return this week after a left quad injury shelved her for five consecutive games. Yet even amid her comeback, a minor ...

Nike faces growing criticism for not fully capitalizing on Caitlin Clark's marketability, despite her landmark endorsement deal. Former Nike marketing director Jordan Rogers questioned the brand's ...

Several female athletes have targeted Nike in a fiery advertisement for XX-XY Athletics over reports the company was responsible for funding a study on transgender athletes. The New York Times ...

A Nike athlete since 2011, Kaepernick’s dilemma left Nike marketing officials unsure of how to proceed with the polarizing quarterback. Complicating matters, Nike also had a preexisting deal ...

Paige Bueckers put on a show on Wednesday night, as the Dallas Wings took on the Phoenix Mercury. Despite suffering a ...

His endorsement journey shows how an athlete can grow into a powerful business leader through smart decisions and strong partnerships. LeBron James signed his first deal with Nike in 2003 before ...

The campaign underscores Nike’s strategy of leveraging storytelling and athlete endorsements to connect emotionally with fans, solidifying Scheffler’s status as a golfing icon and Nike’s ...

Knight and Nike changed his mind. Athlete endorsements were banned in track and field, so Nike hired him in 1973 as their national director of public affairs, on a modest salary of $5,000 a year.

(AP) — California is opening up its track-and-field championship to more girls after a transgender athlete drew controversy ... AB Hernandez's success drew backlash, including from President ...

EXCLUSIVE: The California high school track and field state championship is shaping up to be one of the most unprecedented high school sports events in recent history. Amid a national controversy ...