As professional women's sports continue to grow in visibility and influence, marketing campaigns aimed at celebrating female athletes face increasing scrutiny. The recent collabor ...

Ryan Williams has inked a major Name, Image and Likeness deal ahead of the 2025 football season. The Alabama football sophomore wide receiver was announced as a Nike athlete, joining a team of ...

Nike drew praise for a new ad featuring golfer Scottie Scheffler and his son, marking a shift in marketing strategy after years of backlash over "woke" campaigns.

Celebrity endorsements are designed to bring in big business, but on occasion, they flop. These are the biggest celebrity endorsement failures of all time.

Ryan Williams has inked a major Name, Image and Likeness deal ahead of the 2025 football season. The Alabama football sophomore wide receiver was announced as a Nike athlete, joining a team of ...

Nike posted a three-word message on social media after Jannik Sinner won Wimbledon 2025.

Foot Locker and Nike are bringing The Clinic, a dynamic two-day activation, to Indianapolis for WNBA All-Star 2025.

"Thanks for the Nike ad" - Caitlin Clark fires back at Kelsey Plum after her thoughtless Instagram post originally appeared on Basketball Network. The rivalry between Indiana Fever guard Caitlin ...

As the UEFA European Women’s Championship unfolds, we take a look at the top international players driving the brand value of ...

The Championships at Wimbledon are done for another year, and once again, Nike beat its competitors in the men's draw. With Jannik Sinner and Carlos Alcaraz competing in the final, Nike was ...

Because the proposal was rejected, Ohio’s student-athletes remain unable to sign endorsement deals without losing their amateur status. Ryan Holmes is a student at Centennial High School.

Donald Trump issues new warning to Iran, threatens to attack again Struggling firearms retail chain files for Chapter 11 bankruptcy In-N-Out owner responds to backlash over her comments about ...