Celebrity endorsements are designed to bring in big business, but on occasion, they flop. These are the biggest celebrity endorsement failures of all time.

As professional women's sports continue to grow in visibility and influence, marketing campaigns aimed at celebrating female athletes face increasing scrutiny. The recent collabor ...

As the UEFA European Women’s Championship unfolds, we take a look at the top international players driving the brand value of ...

Paige Bueckers is living up to the No. 1 pick hype, and her Nike G.T. Cut 4s are giving shark vibes. Sneaker season is boiling over.

Ryan Williams just did it. The Alabama football superstar has signed a name, image, and likeness deal with Nike, the company announced Friday. That makes the sophomore receiver a Nike athlete.

Ryan Williams has inked a major Name, Image and Likeness deal ahead of the 2025 football season. The Alabama football sophomore wide receiver was announced as a Nike athlete, joining a team of ...

President Donald Trump will establish new national rules on sponsorship of college athletes around the country!

The Championships at Wimbledon are done for another year, and once again, Nike beat its competitors in the men's draw. With Jannik Sinner and Carlos Alcaraz competing in the final, Nike was ...

Nike is behind a new independent Substack publication focused on athletes and their experiences with sport.

Nike and the LEGO® Group Join Forces to Drop the Nike Dunk x LEGO® Set The Nike x LEGO® partnership heats up with product releases and experiential events throughout the summer.

When it comes to Nike Legacy athletes coaching or legacies to their program, everyone should be considered. Michael Vick, who was a signature athlete for Nike, is the head coach at Norfolk State.

Conversations about an athlete’s equipment risk diminishing the effort required to run, say, a four-minute mile or 100-mile foot race. But when Caleb Olson crossed the finish line at Western States, ...