Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP ...

The collaboration will combine Mattel's most well-known brands — including Barbie, Hot Wheels, American Girl and more — with OpenAI's generative AI capabilities to develop new types of ...

After Mattel and OpenAI announced a partnership that would result in an AI product marketed to kids, a consumer rights ...

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toy-making and ever-expanding pipeline of IP repackaging. This partnership marks new territory for OpenAI, which has ...

Childcare experts called on Mattel to end a previously-announced collaboration with OpenAI that would implement the ...

The collaboration, announced yesterday (June 12), will integrate A.I. across Mattel’s play-focused content and offerings—an initiative likely to draw scrutiny from both parents and privacy ...

Mattel has teamed up with OpenAI to develop AI-integrated toys, set to launch later this year. This initiative focuses on creating safe, age-appropriate play experiences while addressing economic ...

Sam Altman’s OpenAI to give Barbie and Uno an AI makeover as Mattel bets big on tech to boost sales TOI Tech Desk / TIMESOFINDIA.COM / Updated: Jun 17, 2025, 14:23 IST Share AA ...

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created popular chatbot ChatGPT.

Mattel and OpenAI have announced a collaboration to integrate advanced AI into Mattel’s iconic toy brands The partnership aims to create innovative, AI-powered products and experiences for ...

Both Mattel and OpenAI have emphasized the partnership's focus on safety – after all, no parent wants to see a toy spouting AI-generated slurs in front of their child.