Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP ...

A trailblazing new partnership will bring AI power to bestselling toys. Mattel announced on Thursday that it had signed a ...

"Our work with OpenAI will enable us to leverage new technologies to solidify our leadership in innovation and reimagine new ...

As part of the partnership, Mattel will also use tools like ChatGPT Enterprise to boost creativity and streamline operations ...

Barbie's going AI. Mattel, the company behind Barbie and Hot Wheels, is teaming up with OpenAI to build AI-powered toys.

The partnership will see AI products brought to develop and bolster fan engagement, including potentially with attractions ...

Mattel has teamed up with OpenAI to develop AI-integrated toys, set to launch later this year. This initiative focuses on ...

The partnership aligns with Mattel’s strategic shift under CEO Ynon Kreiz, a former entertainment executive who has ...

OpenAI, the company behind ChatGPT, has partnered with toy maker Mattel, which owns popular IPs like Barbie and Hot Wheels.

Mattel is partnering with OpenAI to develop AI-powered toys and experiences around its portfolio of brands. The maker of Barbie dolls and Hot Wheels cars said Thursday that the agreement will bring ...

Mattel is collaborating with OpenAI to create AI-powered toys and games, aiming to revitalize its business amid declining toy ...

Mattel partners with OpenAI to use artificial intelligence in developing interactive toys and digital experiences, with ...