Performance Max built-in A/B testing for creative assets spotted

Performance Max now supports built-in A/B testing for creative assets, giving advertisers a clearer way to measure and ...
IEEE

Scenario-Based Immersive Virtual Reality Platform for Testing Empathy Types: A Development Study

Empathy skills are required for understanding and responding to others’ emotions. Traditional instruments for testing a person’s empathy type lack immersion and contain recall bias. In this ...
IEEE

Crash-Based Safety Testing of Autonomous Vehicles: Insights From Generating Safety-Critical Scenarios Based on In-Depth Crash Data

Abstract: Safety is a paramount concern in the development of Autonomous Vehicles (AVs) within the automotive industry. Ensuring AVs’ reliable performance requires the development of varied and ...
Search Engine Roundtable

Google Ads Performance Max A/B Testing Assets

Google Ads has a new experiment feature for Performance Max campaigns that lets you A/B-test assets. This allows you to compare the performance of 2 different sets of assets within the same asset ...