Roblox has an average daily user count of 97.8 million. In July 2024, cosmetic company e.l.f. trialled real-world commerce on the Roblox platform via Walmart technology.

Roblox plans to add more partners and expand the feature to additional markets ... Around 90% of their total orders are placed via their in-game commerce integration, Roblox says. Topics. Apps ...

The commerce push forms part of a broader companywide ambition for Roblox to make up 10% of the $180 billion global gaming market.To do so, it's diversified its revenue streams, generating income ...

Roblox creators and brands can now sell physical real-world products directly to users playing the game. The long-awaited commerce feature is powered by Shopify and was announced alongside brand ...

Digital gaming platform Roblox has been toying around with real-world commerce integrations for a while, but now the company is getting serious with the addition of two new features: Commerce APIs ...

Dive Insight: E.l.f. is upping its bets on Roblox by layering real-world commerce capabilities into its E.l.f. Up! experience, a move that the marketer asserts is the first of its kind among beauty ...

Roblox is rolling out new video ads as part of its efforts to build a $1 billion ad business. It's also expanding its ads team and signing measurement, e-commerce, and tech partnerships.

During the Roblox Developers Conference 2024 keynote, CEO David Baszucki revealed Roblox's future plans, including a big push in the area of generative AI, support for Parties, and an updated ...

E.l.f. is upping its bets on Roblox by layering real-world commerce capabilities into its E.l.f. Up! experience, a move that the marketer asserts is the first of its kind among beauty brands.