Roblox has an average daily user count of 97.8 million. In July 2024, cosmetic company e.l.f. trialled real-world commerce on the Roblox platform via Walmart technology.

Roblox plans to add more partners and expand the feature to additional markets ... Around 90% of their total orders are placed via their in-game commerce integration, Roblox says. Topics. Apps ...

The commerce push forms part of a broader companywide ambition for Roblox to make up 10% of the $180 billion global gaming market.To do so, it's diversified its revenue streams, generating income ...

Digital gaming platform Roblox has been toying around with real-world commerce integrations for a while, but now the company is getting serious with the addition of two new features: Commerce APIs ...

Roblox creators and brands can now sell physical real-world products directly to users playing the game. The long-awaited commerce feature is powered by Shopify and was announced alongside brand ...