Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 ...

Fenty Beauty is among the companies testing new ways to merge virtual and physical shopping experiences to produce sales.

The crossover Gen Z didn’t see comingRoblox and The Weeknd had fans thinking they would get music—they got an experience ...

Brands can now sell physical products within their virtual Roblox experiences and link real-world products with digital items ...

In Tuesday’s news release, Roblox said it had identified a key advertising opportunity with “tens of millions” of Gen Z users, generally defined as 13 to 28 years old. Last year, Piper ...

Roblox has 85 million daily users, and its PR team likes to say that 61 percent of them are age 13 or older. “Reaching Gen Z and Alpha requires more than just traditional marketing — it takes ...