And yet, Gen Z is driving momentum in the box office and has been a "critical audience for moviegoing in the past three years", according to a report from market research company National Research ...

The classic sales funnel is outdated for Gen Z, as their shopping journey is now non-linear. It involves platforms like TikTok, Instagram and YouTube, focusing on viral videos, user-generated ...

A new survey by PartnerCentric asked 1,000 people about their online shopping habits. And it's bad news for Google.

Online game adaptations of films like How to Train Your Dragon and Twilight are being used by film studios to engage a ‘critical audience’.

The athletics retailer sees the DressGo game as a way to showcase its styles in a way that resonates with female gamers.

Home Family 11 Things That Make Gen Z Feel Proud But Seriously Embarrass Their Parents Yes, some of the things Gen Z proudly does can be cringe, but the kids are alright.

Many young men are growing increasingly unfamiliar with traditional life skills that were once considered normal. Here are 11 things Gen Z men don't seem to know how to do anymore.

Former Square Enix exec and Genvid CEO discusses how AI will affect gaming, predicting that the future will be AI-driven prompts driving custom gameplay.

Generative AI tools are increasingly being used to search for products online – especially by younger consumers.

FICO will include buy now, pay later data in credit scores starting this fall. Buy now, pay later loans have surged in popularity, raising concerns among some economists. Gen Z are major BNPL ...

What an older millennial learned when he hired a Gen Zer to handle marketing at his AI recruiting platform.

There's one punctuation mark Gen Z wants you to stop using. Here's what it is—and why it's falling out of favor.