Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping experiences and sales.

Roblox built its fashion audience by selling digital Gucci and Burberry bags. Now, you can buy physical clothes and beauty ...

Roblox is going to let creators sell physical items from their games. The company has been testing its tools to do so since ...

Welcome to the future, where your wardrobe may live in a server farm, and your next fashion show might happen on a gaming ...

Skincare brands, including the acne brand Differin, are flocking to Roblox to reach their newest, youngest customers.

Brands can now sell physical products within their virtual Roblox experiences and link real-world products with digital items ...