Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 ...

A growing number of artists have been making good money from selling virtual items within Roblox. Now they could be selling ...

Roblox announced Thursday that creators can now sell physical merchandise directly within their games and experiences on the ...

Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping experiences and sales.

Roblox founder and CEO David Baszucki opens up about sales since the company's latest rollout on 'The Claman Countdown.' ...

In today’s Digest, we discuss the launch of Netflix’s of in-house ad tech suite across EMEA, Roblox’s in-game merch sales and Netflix’s use of AI to seamlessly integrate ads into the streaming ...

Roblox has just opened an all-new store for creators to use, and that store allows real-life items to be made and sold!

Roblox announced on Thursday that creators can now sell physical merchandise directly within their experiences.

Now, Roblox is making that integration available to all eligible creators and brands after completing a closed beta test of its Commerce APIs. The ability to purchase physical products will be ...