Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 billion gaming market.

Roblox announced on Thursday that creators can now sell physical merchandise directly within their experiences.

Soon, Your Business Could Make Sales on Roblox The gaming platform is piloting commerce capabilities for creators and brands, which could soon earn sales from customers in their virtual experiences.

Roblox, Shopify partner to sell physical products in the metaverse This is the first such partnership for Roblox, which plans to integrate with “various” e-commerce platforms in the future.

Roblox founder and CEO David Baszucki opens up about sales since the company's latest rollout on 'The Claman Countdown.' Hillary Clinton breaks silence on Trump’s controversial $400m Qatari jet ...

Roblox brings the mall to the metaverse, and vice versa Fenty Beauty is among the companies testing new ways to merge virtual and physical shopping experiences to produce sales.

Roblox is going to let creators sell physical items from their games. It’s opening up its Commerce APIs to eligible Roblox creators, and Shopify is the first “integrated partner” for the APIs.

Roblox announced on Thursday that creators can now sell physical merchandise directly within their experiences and games on the platform with the launch of new Commerce APIs.

This is the first such partnership for Roblox, which plans to integrate with “various” e-commerce platforms in the future.

Creators who sell physical products on Shopify can sell them in their Roblox experiences -- which are games and simulations in the Roblox platform -- once the tool becomes available.

Roblox announced on Thursday that creators can now sell physical merchandise directly within their experiences and games on the platform with the launch of new Commerce APIs. The offering provides ...