As expected, popular sex toy brands like Hello Nancy, Good Vibes, and Lovehoney, to name a few, have deals on their bestselling toys you don’t want to miss.

Want more tried and tested recommendations from the Editors of Women’s Health? Sign up to our monthly newsletter The Edit. Click here to subscribe. But before you return to your trusty wand vibrator, ...

Our expert shares saucy gifts for every experience level and relationship status – from feather ticklers to Fairtrade massage bars ...

Express your love this Valentine’s Week by thinking beyond conventional options; add a twist to the traditional bouquet of ...

For most of history, parents couldn’t buy their kids dolls, action figures, or the like. Then playtime became big business.

Valentine’s Week is that one stretch of the year when love stops being just a feeling and turns into a full-on event on the calendar. Some people plan sweet surprises weeks in advance. Others wake up ...

Parade aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission. They may not send flowers or buy chocolates, but your dog’s love is ...

Thank your dog for their unconditional love this Valentine's Day with these adorable gifts perfect to spoil your pet. After ...

There are many ways to show your special someone you care. But if you need ideas, these Valentine’s Day sales on thoughtful, ...

It's all about keeping it simple, but still super thoughtful, this year.

From a US president sparing a bear to adults hugging plushies after a long workday, the teddy bear has lived many lives. On Teddy Day, we trace how this soft toy quietly grew into one of the world’s ...

Following a flat performance in 2024, the U.S. toy industry regained its footing in 2025, fueled by renewed consumer demand and a clear shift toward higher‑value purchases,” said Juli Lennett, U.S.