Learn a practical PPC framework that predicts intent, reaches beyond search, and connects the right audiences to the right ...

Learn 15 practical ways to improve Google Ads conversion rates, covering bidding, targeting, ad copy, and landing page ...

Google is testing 3rd party endorsements in Search ads, adding publisher logos and quotes to introduce external validation into paid results.

ChatGPT ads start today: Here's what to expect - and which AIs don't have them ...

Anthropic has taken a dig at ChatGPT ads in its super bowl commercials, highlighting claude will be free from ads.

An expensive ad designed to tug on heart-strings to promote a home security system's tech is being blasted as "creepy" and ...

The IAB's new framework aims to standardize when AI in ads should be disclosed, but a lot is still left up to interpretation.

Now here we are today, and ads on ChatGPT are weeks away. While I can’t say I’m surprised, I’m pleased to see how much thought they’ve put into the rollout. This isn’t some haphazard test.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads now offers multi-party approvals for ...

Phillip Thune, CEO of Adthena, examines how Google’s A.I. Overviews are transforming the search landscape, from where ads ...

Search and shopping excel at closing, not creating. Learn how awareness, CRM, and upper-funnel media fuel future performance.