Starbucks CEO sets a new service goal for baristas in order to improve in-store experience for customers, changes happen at ...

Starbucks is accelerating its operational turnaround with Brian Niccol's new "Green Apron" model, targeting a 4-minute order ...

Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its "green apron service" plan. Here's ...

Starbucks reported that same-store sales fell for a sixth straight quarter as CEO Brian Niccol tries to implement a turnaround strategy. The company beat Wall Street's quarterly revenue estimates, and ...

It's been one year since former Chipotle CEO Brian Niccol took over as CEO of Starbucks (SBUX). F/m Investments CEO and chief ...

Starbucks has always said that its goal is to be your “third place.” The idea is that it’s the other place you go between ...

Starbucks shares rose about 3% in early trading on Wednesday as the coffee chain's strong quarterly sales signaled CEO Brian ...

Starbucks may be positioned for a rebound as its turnaround efforts gain traction, according to investment firm Baird. The ...

Western brands have been losing ground to local names amid rising nationalism and reluctance to pay premiums for brands. ...

Starbucks saw a 5% rise in shares due to strong quarterly sales, indicating success in CEO Brian Niccol's 'Back to Starbucks' plan. The restructuring includes a simplified menu and store investments, ...

Amid sluggish sales, Starbucks has been brewing up plans to turn things around with its "Back to Starbucks" strategy. Empower ...

The shop at 295 California Street, a fixture downtown for nearly two decades, shut its doors Friday, according to the San ...