Starbucks CEO sets a new service goal for baristas in order to improve in-store experience for customers, changes happen at stores across the U.S.

Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its "green apron service" plan. Here's ...

Starbucks is accelerating its operational turnaround with Brian Niccol's new "Green Apron" model, targeting a 4-minute order ...

Starbucks reported that same-store sales fell for a sixth straight quarter as CEO Brian Niccol tries to implement a turnaround strategy. The company beat Wall Street's quarterly revenue estimates, and ...

Starbucks has always said that its goal is to be your “third place.” The idea is that it’s the other place you go between ...

Starbucks shares rose about 3% in early trading on Wednesday as the coffee chain's strong quarterly sales signaled CEO Brian ...

Western brands have been losing ground to local names amid rising nationalism and reluctance to pay premiums for brands. ...

The coffee chain is piloting a new store design, simplifying its menu, and trying other tactics to bring back customers.

Amid sluggish sales, Starbucks has been brewing up plans to turn things around with its "Back to Starbucks" strategy. Empower ...

Starbucks saw a 5% rise in shares due to strong quarterly sales, indicating success in CEO Brian Niccol's 'Back to Starbucks' plan. The restructuring includes a simplified menu and store investments, ...

Starbucks is ending its pickup-only store concept, including at this location in Seattle near the Space Needle. (GeekWire ...

Starbucks (SBUX) posted mixed third quarter results. Revenue topped estimates, but adjusted earnings fell short. CEO Brian Niccol joined Opening Bid to discuss the quarter, why he's optimistic about ...