Experts warn ads within chatbot conversations could damage user trust. The chatbot wars entered the Super Bowl this year. At ...

What was once discussed primarily in marketing textbooks, has now found a new home online. Subliminal messaging is a concept that has been around for decades and is traditionally associated with TV ...

Publishers Gone-Shootin and InfiniFun have released a new update regarding progress on Subliminal: Episode 1, including its release window. After discussions with the development team, Accidental ...

Nessa Keddo has previously received funding from the AHRC. Online adverts are sometimes so personal that they feel eerie. Even as a researcher in this area, I’m slightly startled when I get a message ...

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From a teacher’s body language, inflection, and other context clues, students often infer subtle information far beyond the lesson plan. And it turns out artificial-intelligence systems can do the ...

Alarming new research suggests that AI models can pick up “subliminal” patterns in training data generated by another AI that can make their behavior unimaginably more dangerous, The Verge reports.

Fine-tuned “student” models can pick up unwanted traits from base “teacher” models that could evade data filtering, generating a need for more rigorous safety evaluations. Researchers have discovered ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I examine the looming danger that advanced ...

AI disruption is "unnerving investors in every industry, and it's totally disrupting our business," WPP's outgoing boss Mark Read told CNBC. The advertising market is under threat from emerging ...

Distaste for subliminal advertising began in 1957, after James Vicary and Frances Thayer published a study in which they claimed that subliminally presenting the words “Eat popcorn” and “Drink ...