At NRF, executives described major sales wins while acknowledging the social commerce feature is shaking up several retail ...

HIGH POINT — Brands and marketers seeking to make use of Tik Tok, and in particular its new shopping platform, should keep the app on their radar despite the uncertainty surrounding its future. Its ...

After unsuccessful attempts, short-video platform TikTok is scaling back its live commerce plans in Europe and the US, media reports say. TikTok has been testing live shopping in the UK since late ...

TikTok Shop, once viewed with skepticism by consumers and brands, has earned its spot as a viable e-commerce platform in the ...

TikTok invited select users in the United States to an early testing phase of TikTok Shop. It includes an affiliate marketplace, connecting brands to influencers who can help them sell to their target ...

In 2020, a similar arrangement between ByteDance, Oracle and Walmart fell apart after China revised its export control list.

Is TikTok targeting Amazon’s turf? Bloomberg reports the Chinese-owned company is planning a major E-Commerce expansion in the United States this year. TikTok is increasing tenfold to about $17 and ...

TikTok is making it easier for creators to turn looped video streams into pure American profit. The embattled social media company announced Monday that it had entered into a new partnership with the ...

Certain statements included in this release are "forward-looking statements" within the meaning of the federal securities laws. Forward-looking statements are made based on our expectations and ...